Design and Development of a Sustainable Stand for Paradores at FITUR 2026

The Paradores stand for FITUR 2026 is conceived as a sustainable, experiential piece of ephemeral architecture under the concept “The Cultural Greenhouse.” With a total area of 300 m², the space is organized around a central plaza and an exhibition journey led by vegetation, reinforcing the connection to territory and nature. Inspired by the Crystal Palace in Madrid, the design combines a lightweight textile structure, warm materials, and reusable systems to create an accessible, welcoming environment that represents the brand’s core values.

Take a look at the exhibition poster!

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