She was a partner and Co-Design Director at ADN DESIGN (1990–2018), leading international projects and contributing to the development of more than 400 products launched to market. Her career combines a solid professional practice with an extensive academic and cultural activity, serving as a visiting lecturer in numerous universities and innovation centers.
She is a co-founder of Bilbao Design Academy, where she promotes approaches such as coolhunting and emotional design, and has actively participated in strategic city projects and European collaborations. Her current work focuses on initiatives that explore design as a tool for social, cultural, and economic transformation, combining creative direction, (co)design practices, mentorship, and intergenerational dialogue.
